Every platform has its own preferences for product images, and they change from time to time. Here's a practical summary — but always double-check each platform's current guidelines before a big shoot.
Quick reference
| Platform | Recommended size | Background notes |
|---|---|---|
| Shopify | Square images, around 2048×2048px | Your choice — consistency matters most |
| Amazon | At least 1000px on the longest side (for zoom) | Main image on pure white |
| Etsy | At least 2000px on the shortest side is often recommended | Lifestyle and plain both work |
| eBay | At least 500px; larger is better | Plain backgrounds help items stand out |
Why bigger is better
Zoom is one of the most-used features on product pages. If your image is too small, zoom is disabled or the image turns soft. Uploading large images lets the platform create all the sizes it needs.
That's why we recommend downloading cut-outs in full resolution for store images, even though the free 600px preview is great for social posts.
Square vs. other shapes
Most stores and marketplaces display products in square grids. If your photo is tall or wide, place the cut-out in the centre of a square canvas with some padding, rather than cropping the product.
File format
- JPG for product photos with a solid background — small files, fast pages
- PNG when you need transparency (for example in a Shopify theme section with a coloured background)
- WebP is great for your own website's speed
A simple workflow
- Shoot all products the same way (see shooting product photos at home).
- Remove backgrounds in a batch with the product photo background remover.
- Choose pure white for marketplaces or your brand colour for your own store.
- Download in HD and upload.
FAQ
Are these sizes exact requirements?
They're common recommendations. Each platform publishes its own guidelines, and they change — check them before uploading a catalogue.
Does a white background really increase sales?
It makes catalogues look consistent and lets the product stand out, which helps. For your own store, lifestyle images matter just as much.
